If our Daily Active Users growth rate slows, our financial performance will increasingly depend on our ability to elevate user engagement or increase our monetization of users. We anticipate that our Daily Active Users growth rate will decline over time if the size of our active user base increases or we achieve higher market penetration rates. With regard to risks related to its user base, here’s what Snapchat had to say: The DAU growth rate outside those continents was 53 percent in the fourth quarter, while in North America it was 39 percent and in Europe it was 51 percent. The highest growth is coming not from North America or Europe but from everywhere else. But in 20, the growth rate has hovered between 46 and 66 percent.
For the quarter ending March 31, 2014, the growth rate was a whopping 415 percent.
Globally, Snapchat’s DAU growth rate has slowed, not gradually but actually rather suddenly.
